Pakistani society, since freedom, is striving toward progress. A society and press are interrelated. Pakistani journalism particularly urdu journalism has made much progress in last decades. The developments are.
Supply of News
Previously news reached late to office but nowadays it reaches in time. Installation of teleprinters has given much help in this regard. News is also gathered from radio and TV. Newspapers have their correspondents at different locations around the world who gather information and send it to office. Now a days fax machines are used direct to home DTH technology is also avalible. Internet serves this purpose very well. Reports use mobiles. Live telecast is very easy nowadays.
Make up is process of assembling a page or the art of putting effectively and artistically matters on the page. Before partition the make-up of the newspapers was meeting standards. Imroze, jang, Nawa-e-waqt, Express now come with modern make-up. Make-uo effects audience and increases the circulation of newspaper.
Changes in The Topics Of Editorial
Previously the editorials were political in nature only. Now editorials are written on economic, social and cultural problems as well. Editorial is the soul of newspaper. The columns and opinions are also important.
The authenticity of Language
Before partition journalists of urdu like zafar ali khan, harsat mohani and abdul kalam azad were poet, writer and journalists at the same time so there was no professionalism. Now we have journalist with master's Degree in journalism from universities. They are now trained professionals.
The Taste Of The Reader
Today newspaper are written keeping in view taste of readers.
Every newspaper today publish special edition on subjects of wide are i-e political, education, literacy, films etc.
Use Of Computers.
- Humorous Columns are also given place in newspaper nowadays
- Pictures like pictorial journalism is a product of 20th century, pictures attract reader and give more clarity of subject
- Progress in printing offset type has been adopted instead of lithoprinting which brought revolution. Rotary machines have been installed which print from 20 to 25 copies at the same time. Now whole newspaper along with picture is printed at the same time.
- increase in circulation there is marked increase in circulation of newspaper in Pakistan as compared to past
- Reference sections established at newspaper office
- chains of Newspapers A paper is published from several cities at same time e.g jang is published from Karachi, Quetta, Lahore, Rawalpindi and London. Fax made this task easy
- Increasein advertisement
- Mutual copetition between newspapers
- Sunday Magazine
- Yellow journalism, william hearst was the founder of yellow journalism sensational news and stories are published in newspapers to attract more people
Press Problems In Pakistan
Basically there are two main problems in Pakistan
Freedom Of Press
There can be difference of opinion about the topic freedom of the press, we get different opinions on this issue. Government of Pakistan, history reveals, always used a strong hand to curb the voice of journalist on different occasions. the history of Pakistan is full of incidents when dictators (civil and military) put the press under its control. The purpose was always hiding of the facts frompublic. freedom of expression in democratic countries is vital. But every democratic government in Pakistan imposed redtrictions on media. We know that press should be given freedom but this freedom shall not be misused.
Economic conditions Of Newspapers
Distribution Of Advertisement
Advertisement is blood of newspaper. 60% advertisement in newspaper is from govt. and 40% from Private sector. Govt uses advertisement as weapon and makes its distribution unjustified whenever required.
Supply of Newsprint paper
Govt. Imports newsprint paper and imposes heavy taxes on it. Govt use this monopoly as weapon against press.
Press machine parts, paper, ink, plate colors and other material are getting expensive day by day. The per capita income of reader is decreasing on the other hand. The sales of Newspapers as a result remain low and newspaper face financial constraints.
Literacy rate in Pakistan is 45%.
With the help of press advice newspapers are asked to do or not to do any certain action by govt, press advise is also a weapon in the hand og govt.
Limited buying capacity
Buying capacity of public in Pakistan is less, ordinary day's urdu newspaper is of Rs 9 and sunday of 13, Whereas in case of english Rs 13 and 15 respectively. People are not able to buy newspaper everyday.
Journalists are mostly un trained. the profession is low paid. Journalist faces hard life except few.
People read newspaper at libraries, barbershop, hotels and bookstall for the reason that they woun't have to buy it, Due to this social behavior newspapers are not purchased and newspaper owner faces financial problems.
Distribution Of Newspaper
The distribution agent gets 30% commission due to which newspaper industry suffers.
Press Trust Of Pakistan
On oct 08, 1959 ayub's martial law was criticized by journalists. Faiz Ahmed Faiz, Ahmed Nadeem Wasmi and Syed shibli Hassan were arrested under safety act. the associated press of Pakistan APP was taken over by government.
Govt. deprives freedom of press with censorship. Censorship is usually imposed during conflicts (internat), national crises. The govt officers check the newspaper.
Competition with Other sources Of Information
Press had to compare against radio, television, internet etc.